What would you do if the order came from the top to cut your research budget by 30%? By 50%? More?
Maybe it already has. Maybe you are anxiously waiting for that shoe to drop...
What if the budget news is quickly followed by a reminder that you’re still expected to deliver insight on demand to the marketing team?
What would you do?
You’d find a way to make it work. That’s what you do. You’re a pro.
But how?
Use the market research data you already have. There is a goldmine of information in the survey data sets that are sitting on your hard drive right now – and only a fraction of it has been leveraged into information that can help your marketing team succeed.
There’s one small problem, though...
Extracting that insight requires someone who understands the research issues, the statistical analysis issues, and the marketing issues – and has the bandwidth to devote the level of attention needed to get it right. I’ll bet that at least one of those things is in short supply in your life right now.
Here’s the solution...
Data reVIEW from Erickson Research. We’ve been finding incredibly valuable nuggets in big, complex quantitative datasets for 15 years. Now more than ever, you need to uncover and use every last bit of market intelligence you can find, and we’re just the resource to help you do it.
Here are just a few of the things Data reVIEW will do for you:
- Gives you answers fast. The most time consuming part of any project is the data collection. Since that’s already been done, it’s not unusual to deliver results in just a few weeks – sometimes less.
- Saves you money. We recently created a segmentation from a client’s dataset for less than $10,000. Compare that to what would have easily been a $70,000 project if we had to collect new data.
- Gives you a more robust picture of your market. We can examine more than one dataset, delivering a global view that any of the datasets individually simply can’t.
- Increases the return on new research. Spending some time examining what you already know makes new research more focused and more efficient, increasing the return on your investment.
As great as this sounds, it isn’t going to work with every dataset or for every research question. That’s why we’ll take a look at your objectives and data before you commit to anything. If it can’t be done, we’ll tell you, usually within a day or two. And the evaluation won’t cost you a dime.
To cost-effectively deliver the market insight that will make you and your team more successful, pick up the phone and call Erickson Research today.
+1.312.276.5140