Quantitative Research Case Studies
We take pride in the work we've done for our clients. These examples highlight just a few of the research projects completed by our staff. In each case, our staff was able to deliver great value through insightful, actionable market intelligence and expert project management.
The links below will introduce you to some of our previous work.
A client with seven separate business units needed a perspective on their brand's place in each category.
Business Market Segmentation StudyA leading global provider of telecommunications equipment strove to keep pace with rapid changes in the industry landscape. The client re-examined its offerings and its customers' demand for communication solutions.
Consumer Market Segmentation StudyA library district needs to plan and develop programs and services that allow as many residents as possible to access the library's information and entertainment resources.
Professional Association Membership ResearchProfessional marketing association board uses segmentation to tailor programs to member needs.
Local Chamber of CommerceLocal Chamber of Commerce refines its member benefits and programming after identifying key member segments.
Banking Trade AssociationAn International Banking Trade Association gets feedback on communications and messaging for upcoming conference
New Product Research For Professional/Technical Services FirmA large professional/technical services firm needed to measure potential market demand for a new certification program it was considering.
Online Automotive AdvertisingA client needed to understand US auto dealers' use of online classified advertising and online lead services to inform product development efforts.
Market Segmentation for Professional Services FirmSegmentation study revealed untapped market for new business
Market Needs Assessment for Software CompanyA leading developer of business software wanted to better understand its users' needs and perceptions of the company's products.
Social Media Mining for Leading Pharma CompanyLeading Pharma company uses Social Media Mining to gain product insight
Wireless Communications Trade OrganizationA wireless trade group needed to understand member satisfaction and needs
Market needs study for food ingredient manufacturerA food ingredient manufacturer needed to better understand market's pain points